Global betaine market size is estimated to exceed USD 3.5 billion by 2022 and is expected to grow at an estimated CAGR of over 6% from 2015 to 2022. Increasing nutritional products and dietary supplements demand is expected to drive the market over the forecast period.
Health benefits associated with product consumption such as improved metabolism, muscle strength, power, and endurance is anticipated to fuel product demand over the next seven years. Intrinsic properties such as high water holding capacity promotes its use in cosmetics and toiletries which is expected to have a positive impact on market growth over the foreseeable future.
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Betaine is used in feed additives to improve metabolism in animals. Rising nutritional deficiencies in feedstock is expected to spur nutritional value feed additives demand over the forecast period. Although betaine is present in wheat products, certain body abnormalities such as visual abnormalities and developmental delay can be associated with its deficiency.
Over-consumption of the product is expected to pose side effects. This is anticipated to hinder market growth over the forecast period. Recent product developments including product in new hydrochloride form is expected to enhance market growth over the forecast period.
Increasing preference towards substitutes such as DL-Methionine and Dimethylthetin throughout various end-use industries is expected to hamper market growth over the forecast period. DL-Methionine and choline diets are adopted for broilers to enhance their weight and performance. These substitutes pose stiff competition for product market in diet replacement.
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On the basis of products, industry has been segmented into natural and synthetic. Synthetic form dominated the global demand in 2014. Natural betaine is expected to gain significance over its synthetic form, owing to its improved characteristics such as enhanced lean growth, tolerance to heat stress, and reduced energy requirements.
Product supplements are expected to gain significance in sports drink and diets owing to the enhanced muscular strength and power while protecting cells from stress-induced damage. Energy supplements and protein powders are expected witness significant growth owing to increasing consumer awareness about healthy diet intake and sport activities.
On the basis of end-use, market has been classified into food & beverage, animal feed and industrial. Other industrial applications include plastics, detergents, cosmetics, paints, and coatings. Food and beverage was the largest end-use segment in 2014 and is expected to drive global demand over the forecast period.
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