The NFC industry provides major opportunities to direct mail marketing industry. It helps marketers in providing content through an embedded around field communication chip, which allows wireless communication when a user aces a mobile device with close proximity of NFC tag.
Payment options for mobile or m-commerce technology is estimated to take near field communication market into mainstream level. Contactless transactions with NFC enabled devices were the biggest application for this market in 2012, contributed a share for around 21% of global market. The main challenge for NFC contactless payments in upcoming years would be low stage of synchronization with other participants such as credit cards companies or banks, network operators and payment service providers.
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In 2012, North America was counted as the largest market with 32% of share contribution for near field communication due to significant demand of early implementation and contactless payments in the market. The NFC market can be categorized into auxiliary and non auxiliary products. Auxiliary products include NFC authorized SIM’s, Covers and Micro SD’s and Non Auxiliary segment consists of IC/Chips, readers and tags. Some of the mobile phones having in-built chips, which enable data, range over a short range. The security feature which NFC technology consists of is making the financial transactions more secure. Transfer capacity and data speed is another feature of technology which provides faster data transmission, which is expected to boost the NFC market globally. Increasing usage of NFC technology in social media sector is expected to provide positive impact on market growth.
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Table of Contents
Chapter 1 Executive Summary
1.1 NFC – Industry Summary & Critical Success Factors (CSFs)
Chapter 2 NFC Industry Outlook
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 NFC Value Chain Analysis
2.4 NFC Market Dynamics
2.4.1 Key Driver Analysis
2.4.1.1 Cost Effectiveness
2.4.1.2 Development of NFC-enabled mobile devices
2.4.2 Key Restraint Analysis
2.4.2.1 Security concerns
2.4.2.2 Lack of consumer awareness
2.5 Key Opportunities Prioritized
2.6 Industry Analysis – Porter’s
2.7 NFC – Company Market Share Analysis, 2013
2.8 NFC – PESTEL Analysis
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Chapter 3 NFC Product Outlook
3.1 Auxiliary
3.1.1 Global market estimates and forecasts, (Volume & Revenue), 2012 – 2020
3.2 Non-Auxiliary
3.2.1 Global market estimates and forecasts, (Volume & Revenue), 2012 -2020
3.2.2 NFC IC (Chips)
3.2.2.1 Global market estimates and forecasts, (Volume & Revenue), 2012 -2020
3.2.3 NFC Tags
3.2.3.1 Global market estimates and forecasts, (Volume & Revenue), 2012 -2020
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