Businesses use conferences to connect with clients and potential clients. They have been a lucrative way to announce new products, meet new connections, and spread brand awareness for decades and the need and desire to expand the reach of their brand has led to an increase in conference bookings.
Conferences are very popular in the media world and enable businesses to connect with their audience on a face to face level and bridge the gap between the internet and reality. Ned Desmond, chief operating officer of TechCrunch said that “everybody is getting in on the game, because it is a good business, and it definitely has better margins, when done right, than the regular equation of journalism and writing.”
Stephanie Ellrott from RIBA Venues, an events venue in London, said that “the venue that you choose has a big impact on how the event runs. For it to run smoothly you need everything to be right and this comes from experience and careful planning. It is important to choose a venue that fits brand values. There is no one size fits all when it comes to a venue and therefore you need to choose one that is right for your company but also right for your delegates too. You need to think about how many people will attend, the look and feel, lighting, seating, ventilation and what specific needs your audience have as all of these factors will affect your choice. Once sorted, you can then get on and focus on organising a keynote with real punch that your guests will love.”
Ms. Ellrott went on to say “conferences are becoming more and more popular as businesses understand the benefits of live events. Many people thought that webinars would take over and the number of face to face conferences would decline but this hasn’t happened. There is no substitute for the personal touch and as such, conferences have become increasingly popular.”
Media Contact
Company Name: RIBA Venues
Contact Person: Stephanie Ellrott
Email: Send Email
Phone: 02073073888
Address:Royal Institute of British Architects, 66 Portland Place
City: London
State: Greater London
Country: United Kingdom
Website: http://www.ribavenues.com/